Modules for marketing / (Record no. 12)

MARC details
000 -LEADER
fixed length control field 01026nam a22002657a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201015040611.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191222b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 971-23-3747-2
040 ## - CATALOGING SOURCE
Transcribing agency LGA
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.12 P6
Item number M46 2003
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 3.3 Entrepreneurship, Business & Industry Promotion
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mendoza, Shirley I.
Relator term author.
245 ## - TITLE STATEMENT
Title Modules for marketing /
Statement of responsibility, etc. Shirley I. Mendoza.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Manila :
Name of producer, publisher, distributor, manufacturer Rex Book Store,
Date of production, publication, distribution, manufacture, or copyright notice ©2003.
300 ## - PHYSICAL DESCRIPTION
Extent xi , 184 pages :
Other physical details illustrations ;
Dimensions 22 cm.
336 ## - CONTENT TYPE
Source text
Content type term rdacontent
337 ## - MEDIA TYPE
Source unmediated
Media type term rdamedia
338 ## - CARRIER TYPE
Source volume
Carrier type term rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliography and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note I. Marketing in the Philippines : principles of product - market strategy -- II. Marketing functions -- III. Promotion mix -- IV. Marketing in the society : a social responsibility.
650 01 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Study and teaching
Geographic subdivision Philippines.
650 01 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Problems, exercises, etc
Geographic subdivision Philippines.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Local Class No. Home library Current library Shelving location Date acquired Source of acquisition Collection Process Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Copy number Price effective from Koha item type Source of classification or shelving scheme
        3.3 LGNRC-DILG-LGA LGNRC-DILG-LGA General Books Collection Section 05/10/2011 Rex Bookstore, Inc. funded by SLGP II Purchased 210.00 1 HF 5415.12 P6 M46 2003 LGA-000011 01/23/2020 01/23/2020 c1 09/17/2010 Book  
        3.3 LGNRC-DILG-LGA-LB LGNRC-DILG-LGA-LB General Books Collection Section 05/10/2011 Rex Bookstore, Inc. funded by SLGP II Purchased 210.00   HF 5415.12 P6 M46 2003 LGA-LB-000011 12/22/2019   c1 09/17/2010 Book  
        3.3 LGRRC-DILG-R13 LGRRC-DILG-R13 General Books Collection Section 05/10/2011 Rex Bookstore, Inc. funded by SLGP II Purchased 210.00   HF 5415.12 P6 M46 2003 R13-000010 12/22/2019   c1 09/17/2010 Book  
        3.3 LGRRC-DILG-R5 LGRRC-DILG-R5 General Books Collection Section 05/10/2011 Rex Bookstore, Inc. funded by SLGP II Purchased 210.00   HF 5415.12 P6 M46 2003 R5-000010 12/22/2019   c1 09/17/2010 Book Library of Congress Classification