Strategize! :
Gopinath, C.,
Strategize! : experiential exercises in strategic management / C. Gopinath, Julie Siciliano. - Third edition. - xiii , 172 pages : illustrations ; 28 cm.
Includes bibliographical references and index.
Part I : Understanding strategic management -- 1. Decision making at the strategic and operational level -- 2. Understanding the concept of strategy -- 3. Communicating purpose through mission statements -- 4. The board's role in corporate governance -- 5. Viewing strategy from the stakeholder perspective -- Part II : Designing strategy -- 6. Forces affecting competitive strategy -- 7. Generating a plan of action : SWOT (TOWS) analysis -- 8. Developing genetic strategy -- 9. Building competitive advantage -- 10. Viewing corporate strategy from the core competencies perspective -- 11. Global strategic alliances -- 12. Identifying transnational strategies -- 13. Understanding turnaround management -- 14. Scenario planning : innovative approaches for the future -- Part III : Implementing strategy -- 15. Succeeding in strategy formulation and implementation -- 16. Structuring to support strategy -- 17. Strategy implementation using the 7-S model -- 18. Corporate sustainability -- 19. Monitoring strategy implementation through the balanced scorecard -- Part IV : Industry analysis -- Lodging industry profile -- Template for industry survey -- Assessing strategic performance through financial analysis -- Part V : Semester projects.
978-1-439-04219-1
Strategic planning--Problems, exercises, etc.
HD 30.28 / G67 2010
Strategize! : experiential exercises in strategic management / C. Gopinath, Julie Siciliano. - Third edition. - xiii , 172 pages : illustrations ; 28 cm.
Includes bibliographical references and index.
Part I : Understanding strategic management -- 1. Decision making at the strategic and operational level -- 2. Understanding the concept of strategy -- 3. Communicating purpose through mission statements -- 4. The board's role in corporate governance -- 5. Viewing strategy from the stakeholder perspective -- Part II : Designing strategy -- 6. Forces affecting competitive strategy -- 7. Generating a plan of action : SWOT (TOWS) analysis -- 8. Developing genetic strategy -- 9. Building competitive advantage -- 10. Viewing corporate strategy from the core competencies perspective -- 11. Global strategic alliances -- 12. Identifying transnational strategies -- 13. Understanding turnaround management -- 14. Scenario planning : innovative approaches for the future -- Part III : Implementing strategy -- 15. Succeeding in strategy formulation and implementation -- 16. Structuring to support strategy -- 17. Strategy implementation using the 7-S model -- 18. Corporate sustainability -- 19. Monitoring strategy implementation through the balanced scorecard -- Part IV : Industry analysis -- Lodging industry profile -- Template for industry survey -- Assessing strategic performance through financial analysis -- Part V : Semester projects.
978-1-439-04219-1
Strategic planning--Problems, exercises, etc.
HD 30.28 / G67 2010
