000 01026nam a22002657a 4500
999 _c12
_d12
003 OSt
005 20201015040611.0
008 191222b ||||| |||| 00| 0 eng d
020 _a971-23-3747-2
040 _cLGA
050 _aHF 5415.12 P6
_bM46 2003
090 _a3.3 Entrepreneurship, Business & Industry Promotion
100 _aMendoza, Shirley I.
_eauthor.
245 _aModules for marketing /
_cShirley I. Mendoza.
264 _aManila :
_bRex Book Store,
_c©2003.
300 _axi , 184 pages :
_billustrations ;
_c22 cm.
336 _2text
_ardacontent
337 _2unmediated
_ardamedia
338 _2volume
_ardacarrier
504 _aIncludes bibliography and index.
505 _aI. Marketing in the Philippines : principles of product - market strategy -- II. Marketing functions -- III. Promotion mix -- IV. Marketing in the society : a social responsibility.
650 0 1 _aMarketing
_xStudy and teaching
_zPhilippines.
650 0 1 _aMarketing
_vProblems, exercises, etc
_zPhilippines.
942 _2lcc
_cBOOK