TY  - BOOK
AU  - Orcullo, Norberto A.
TI  - Fundamentals of strategic management
SN  - 978-971-23-4861-7
AV  - HD 30.28 O73 2007
PY  - 2007///
CY  - Manila
PB  - Rex Book Store
KW  - Strategic planning
N1  - Includes appendix, bibliography and index; 1. Evolution of business policy -- 2. Motivators and drivers of strategic management -- 3. Business competition -- 4. Corporate level strategies -- 5. Business and functional level strategies -- 6. Value chain -- 7. Strategic management models -- 8. Task 1 : Environmental scanning -- 9. Task 2 : The vision and mission statement -- 10. Task 3 : Setting strategic objectives -- 11. Task 4 : Crafting strategies -- 12. Task 5 : Implementing and executing strategies -- 13. Task 6 : Monitoring, evaluating and taking corrective actions -- 14. Industry situation analysis -- 15. Competitive strategies.
ER  -