TY  - BOOK
AU  - Mendoza, Shirley I.
TI  - Modules for marketing
SN  - 971-23-3747-2
AV  - HF 5415.12 P6 M46 2003
PY  - 2003///
CY  - Manila
PB  - Rex Book Store
KW  - Marketing
KW  - Study and teaching
KW  - Philippines
KW  - Problems, exercises, etc
N1  - Includes bibliography and index; I. Marketing in the Philippines : principles of product - market strategy -- II. Marketing functions -- III. Promotion mix -- IV. Marketing in the society : a social responsibility
ER  -