Mendoza, Shirley I. <br/><br/>
Modules for marketing / 
Shirley I. Mendoza. 
 - xi , 184 pages :   illustrations ;   22 cm. 
<br/><br/>Includes bibliography and index. 
<br/><br/>I. Marketing in the Philippines : principles of product - market strategy -- II. Marketing functions -- III. Promotion mix -- IV. Marketing in the society : a social responsibility. 
<br/><br/><label>ISBN: </label>971-23-3747-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Study and teaching--Philippines.<br/>Marketing--Philippines.--Problems, exercises, etc
<br/><br/><label>LC Class. No.: </label>HF 5415.12 P6  / M46 2003